P1 Final Boxes: Kylie Vandeven
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| Left to Right: Energy, Comfort, Confidence |
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| Confidence, Simplicity, Boldness |
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| Detail of Dimensional Cut Paper |
To represent comfort, I used warm and natural feeling brown, pink, and peach tones. These colors were chosen to represent the sunset in the morning. The humanistic hand type contrasts with the familiar serif Mrs. Eaves typeface to give the box a classic look while also being playful. The inconsistencies and imperfections in the hand painted type add to the box's feeling of comfort. The soft opacity of the text contrasts with the stark negative space on the box's side flaps and back to add visual interest. The brown texture paper of the top flaps seem organic and earthy.
Energy is represented in my cut paper box through dimension, saturated color, and inconsistent layered type. Hierarchy is challenged on the "front" of the box to add visual energy. The viewer's eyes travel around the box's wrapping color fields, bold text, and bar code to increase the energy flow around the entire 3D object. The colors are light and gradated and large groups of text are leaded tightly and layered over other elements. The photographed cut type adds depth and dimension to the final box. The text is meant to energetically spring out at the viewer.
The confidence box is all about breaking conventions. Put the barcode on top? Sure! Use an entire panel for the cereal name? Of course! It also utilizes the idea of "alternate brand hierarchy" by using Simple Good Fun on the front panel, rather than the expected centered logo or cereal name. This challenges conventions in a confident and bold manner. Color and contrast are vital to communicating the feeling of confidence in this box. The stark white text on the intense red-orange background is complimented by the soft blue tones of the other panels. The box also displays confident through its structured and easy to read information, displayed simply for the viewer. The spotted scrawled type on the front panel makes the confident box also seem playful.
Kylie,
ReplyDeleteI just looked at your process blog, and holy cow you have made dramatic adjustments to your boxes throughout the project. It was really cool to see the difference in your beginning boxes and your finals. That shows how great of a job you did exploring different styles of typography!
My favorite box of your is your red confident box. I love the idea of "breaking conventions" and I think that you did that in a clean and confident way. A couple things that I really respond to on this box is your use of color and scale. I also like your contrast of computer and hand generated type on the front. I think that it was smart of you to pull something from the text that wasn't the brand or tagline, and use it to make a confident statement on the front, while also embracing a nontraditional hierarchy. This box also adds variety among your other boxes since it is mostly computer generated whereas your other two boxes are mostly hand generated. One thing that could use some improvement is the cut paper type on the energy box. From far away it's hard to tell that the text was cut from the paper. It may have helped to adjust the shadows and work with the opacity of the overlaid type. All three boxes clearly evokes the attributes that you chose for them, and I can tell that you kept them in mind as you were designing.
Your photos are really nice, especially the organized context photo for your confident box. The orange, oats, and flower was a really nice touch because it adds contrasting color to your box. Some of the photos could be slightly adjusted. For instance, in photos #3 and #4 the color balance is off and there are some strange shadows, and the last photo has a different white balace than your other photos. Other than that, good exploration with photography!
Overall, you did a really nice job on this project, and I can tell that you had a lot of fun exploring different ways to make and arrange type, which is evident in your process blog. The boxes that you ended with are huge improvements from your beginning boxes. Good job!