assessing [P1]

it's homework and it's due by end of this day. please critique a student buddy via a "comment" on this blog. who? the person that follows you in the sidebar of the blog that's who.

consider these points in your critique:

1. degree of exploration in "non-computer" form generation
2. range of solutions—diversity 
3. embraces the idea of alternative or non-traditional hierarchy
4. degree to which the visual design visualizes the attribute
5. empathy for the content. the text.
6. photographic quality—color balance, composition, cropping, focus, etc.
7. use of context in photographs

Sniez

Experimenting with type and its function on the surface of a Rice Krispies box I came up with the following three variations. 

Confidence: On this box the bold and simple type is large and high contrasting to show the reassurance in its subject

Energy: This box demonstrates energy by the elective feel of the three d text effect

Interdependence: By using cut paper and set type, this box has two major elects that rely on each other to make it a successful box.

Nicole Strubing: P1 Final

For this project I designed three different cereal boxes designs that communicate the attributes of Information, Energy and Confidence. I wanted to explore typography and tried to incorporate non-computer generated items to all of my boxes. They are experiments in color, materials, typographic form and message.

BOX 1: INFORMATIONAL

To represent Information, I chose a traditional chalkboard medium. Not only is it reminiscent of school and learning, but also it makes for an interesting and visually appealing cereal box. The main focus throughout the entire design is the information that explains what makes Rice Krispies so unique. There is a contrast between the more clean and spacious cover and top flap against the busy and compact back and sides. This box was completely hand generated.

BOX 2: ENERGY

For this box I decided to focus on the concept of the flow of energy. It is represented in the box through the shapes of the text, the way it revolves around the package, the organic and water-like movement of the ampersand and everything around it. The viewer’s eyes travel around the box and the different sides. The box can be seen and appreciated from different angles, including situating the box on its side to view the nutrition facts along with the rest of the information. This box was a mixture of hand generated and computer based elements, providing an intriguing contrast.

BOX 3: CONFIDENCE

I used letterpress to boldly represent confidence in the last box. The thickness of the letters along with the grainy texture adds to an imposing sensation. The name of the brand is not represented in the cover because it is loudly stating what makes Rice Krispies fun. I decided to incorporate red to make the box pop more and relate it to the original vintage Rice Krispies packaging. I incorporated overlapped text and a quirky typeface to add to make it daring and a little bit grungy. Simple details make the box more fun, such as the unique mixture of the bar code and the Kellogg’s logo.

PROPOSED DESIGN

After careful consideration, I chose box #3 to be my proposed design. It experiments with contrast and hierarchy in an interesting and different way. It communicates in a nontraditional manner while solving the proposed challenge. It embodies confidence therefore visualizing the quality it was supposed to represent. Overall, it is a fun and bold experience that users will enjoy.

ELLA GORE | FINAL BOXES

For my three boxes, I chose to exhibit order, comfort, and interdependence. Throughout the process, I experimented with medium, composition, and color in order to accomplish different things.

1) ORDER

To demonstrate order, I focused on creating a clean, simple design that would be easy to read and follow. I used black and white as I thought it best established a sense of structure. The use of the continuation of the lines in 'E' of RICE created a grid system that followed around the box.

2) COMFORT

For comfort, I decided to embroider typography and create a box out of it. This reminded me a lot of going to my grandmother's house as a child and helping her with her various sewing projects. I was reminded of the comfort and warmth of her household. I decided to show the backside of the fabric on the back of the box, because in a sense, I find it even more interesting than the front.

3) INTERDEPENDENCE (client proposal)

For the final box, and the one I would propose to a client, I stacked up letters from 'snap, crackle, & pop!' to create a pyramid running up to the top of the box. If one letter were to be removed, the entire pile would crumble. To me, this demonstrates interdependence more than anything else. I chose this one for the client, because I think it is the most interesting and readable of the three boxes.

Demore´ Hoffman-Batey final boxes

From the list of attributes given to inspire the message and meaning of our cereal boxes, I chose to design my three boxes based on communicating energy, order, and refinement. I communicated these attributes using color, composition and type treatment. Throughout my designs I concentrated on creating contrast as well as communicating those chosen messages successfully. I did this by concentrating on organic vs structured, dark vs light, and color vs black and white. I learned a lot throughout this process of pushing my personal creative boundaries and what it means to take being a visual communicator to the next level. 

Gretchen Raguse: Final Boxes

For our first project with Prof. Kidwell, our task was to create a cereal box that signified a certain emotion. We were to use type as image and create a certain feeling within our typographic designs from a list of potential words written by "the client". After much experimenting, playing with different mediums and challenging myself to think outside the box–pun intended–I narrowed it down to three boxes. From there it was narrowing it down to one and deciding which design best achieved the goals of the project.

These are my final three boxes. In order from left to right, they represent  comfort, energy and order.

The box I decided on for the "client" was the one in front here that represents energy. Its bright colors, intense contrast and interesting hand type make it the most successful out of the three.

This shot shows energy because the customer quickly grabs it, the electric colors drawing him in.

This shot of the back of the box and the next shot of the front show energy because the photo is taken at such an angle that the box feels like it's rising up or growing from the ground.

This photo shows that same concept above but more exaggerated. 

This contextual photo sets the scene for the product and its purpose.

This box is simple yet strong and this ending shot perfectly captures that fact, with the wooden platform contrasting nicely against the lime green box and the simplistic white background and bowl keeping the composition clean.

P1 Reveal - Jake Carter

For this project, my mission was to make a series of cereal boxes that demonstrated various design attributes. Given the parameters that we could only use a limited color palette in addition to text only and no graphics, was a challenge I was willing to accept. These designs needed to be unique to their given attribute in order to stand out, but also cohesive enough to be a part of a series. The attributes I chose were informational, energy, and comfort. 

1.) Informational
For the first box, I wanted it to convey all of the information provided in a neat and orderly fashion. To do that, I created a grid in which I placed various type elements in accordance to one another. This way, all of the text had the same amount of spacing needed to create a unified look. My goal here was to ensure that the consumer could easily identify what it was that was in the box and why they should choose Rice Krispies. The informational aspect is evident in the amount of information listed on the box, but the other way is by means of communicating effectively and clearly to the consumer that information which is just as vital. 

2.) Energy

My second box was designed in ordnance with energy. With that in mind, I wanted to ensure that this box conveyed that to the consumer in both an obvious and subtle way. The most clear way was through color palette I selected which consists of yellow, light green, and a dark teal. In addition to the color, I chose the text placement and treatment as another catalyst for conveying an energetic feel. By creating overlapping text which utilized an opacity, the viewer gets the sense that there are multiple pieces in play, some of which are happening at various times. One can get the sense of vibration and motion through the contrast of the roman and italic text along with the various opacity.  

3.) Comfort

Last, but not least is my third box which is meant to represent comfort.  The reason why I associate this box with comfort is that when first look at the box, it's very non-threatening. The white space acts a means to pull the viewer in and say, "I have nothing to hide." In addition to that, I used a lot of hand-lettering to relate to the consumer by showing that it's a humanistic product and not just one that comes from a factory. By emphasizing the human element, I hope that more people would be drawn to the design. 

All three boxes together