the p2 brief

so what does that music look like?  

the problem

develop a comprehensive visual system that depicts the essence of bebop (aka: bop)  jazz and recognizes the contribution and life of charlie parker—one of the genre's primary creators. your solution will rely on supplied, found and self-generated imagery—both graphic and typographic—to communicate consistently across diverse media.

the method

1. become familiar with bebop jazz—you may listen >>here
2. read the supplied bio—research and understand
3. review the content on the project dropmark
4. create a list of defined attributes that describes the genre/content
5. develop visuals that express those attributes and content semiotically—using icon, index and symbol
6. create a set of visual assets including typeface(s), color, imagery, etc. and ultimately, informal "rules" determining their usage

all project touchpoints should be thoughtful, content-rich experiences that simultaneously express qualities of "bebop" and the significance of charlie parker while effectively employing icon, index, symbol separately and in combination with other design elements.

working title: ornithology...the life of charlie parker
location: american jazz museum; 1616 east 18th street in kansas city
hours: wednesday–sunday, from 10am to 6pm
duration: april 1–june 21

the exhibition

a poetic experience—more qualitative. also know as emotional, improvisational, right-brained, romantic, spontaneous, lateral...concerned primarily with connotation, implication, feelings and atmosphere/vibe.

• contained within a double-wide, inter-modal shipping unit; overall size in feet is 16w x 8.5h x 40l; interior should be sub-divided and structured to suite purpose
• a half-scale (foam core or similar) model of the exhibition: overall size in inches is 8w x 4.25h x 20l
• and photographs/drawings (below)* of the exterior and interior of the space—descriptive, scaled plan and elevation computer-generated drawings
• remember that the exterior of the space is part of the experience

the booklet 

a practical experience—more quantitative. also know as rational, logical, left-brained, classical, mathematical, linear, concerned primarily with information, data and explicit facts

• a full-color, multi-page saddle stitched (aka: stapled) or folded print of appropriate size
• use any two content-appropriate type families
• includes all supplied biographical information...and more
• considered as a supplement to the exhibition experience—not an exact duplication of content
• include title, dates, location of exhibition and source credits

...
the promotion (progress dependent) 

a persuasive experience

• a computer-generated mock-up—photoshop or other 
• three different designs to be used in an outdoor advertising series (aka: outdoor billboards) 
• include dates (duration) and location of exhibition
• accommodate pedestrian and vehicular viewing

the deliverables*

all should be posted to the course blog (unless otherwise specified), prior to the reveal on thursday. please tag/label your post with the provided tag/label "p2 final" and your name from the previous project.

project description: a maximum of 75 words describing the intent of your two experiences (space and print)—include three keywords or attributes that define your overall design
spatial photographs a minimum of three. include an overhead—a plan view; exterior 3/4 view; interior—unique pov or area of interest. these show be sized to approximately 600 x 800 pixels 

spatial scaled drawings—scaled: exterior—the four sides; interior—the floor plan (elevations indicated with proper symbol) and a minimum of two, corresponding elevations. suggested page size of 18 x 24 inches as shown in class
print photographs: a minimum of four photographs that depict your print experience. these show be sized to approximately 600 x 800 pixels
print document: an embedded issuu® document or emailed pdf—dependent upon your final design
outdoor large scale graphics—optional: images depicting your design. these show be sized to approximately 600 x 800 pixels