P2 Final - Caroline Heller

I designed a spatial experience and informational pamphlet for Bebop Jazz and the life of Charlie Parker. Bebop Jazz is energetic, improvisational, and active. My space reflects these words and feelings, the ups and downs of Charlie Parker’s life, and the jumping, improvisational patterns of Bebop Jazz. These pieces accomplish this through varied type on panes of glass and triangle patterns. These aspects also reflect the highs and lows in the music, specifically Charlie Parker’s song Bird of Paradise. I used panes of layered glass on the inside of the structure to create movement and visually illustrate the first minute of Bird of Paradise typographically. I also used icons and type on the outside of the structure to accomplish this. The panes of glass and layered, unfolding aspect of the pamphlet create movement and reflect the layering of different musicians in the song. 

Visitors are lead through the space by following the graphics on the outside of the structure to the door, they then walk into a secondary almost blank chamber with two large doors, and a description of the space within. The triangles on the left wall illude to the graphics within. Once inside the viewer is confronted with the combined images creating a visual representation of Bird of Paradise. They are then enticed by the graphics on the left wall and the text on the ground describing the space and each pane of glass to move in between the panes, experience the space, and exit out the back door.

My visitors should walk away feeling like they have experienced a physical and mental journey through the ups and downs of music and a man’s life. I would also like them to walk a way with a feeling of discovery, adventure, and energy after traveling through the space.  


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Caroline Heller P1 Finals

My final three final cereal boxes explore the expressive potential of typography through the themes order, energy, and comfort (back to front.) Each of these boxes conveys a different engaging graphic essence defined below.

This box exemplifies order. The communication of this attribute was accomplished through the clean and graphic quality of the lines, typography, and textured paper boxes. The type is set square and even inside each box and the paper texture is juxtaposed by the perfect edges of the squares. A black box was also added beneath the red boxes to give a sense of depth and organizational stacking to this piece. I chose to photograph this box on a black background so the white box would stand out and to further the message of order through the simplicity of the dominant colors, black and white.

This box exemplifies energy. The communication of this attribute was accomplished through a dynamic grid, overlapped text and elements, dynamic hierarchy, and bright and contrasting colors. I chose a simplistic design approach and color scheme to distract minimally from the form. This product was photographed on a pink background to highlight the fun and energetic aspects of the design.

This box exemplifies comfort. The communication of this attribute was accomplished through a the juxtaposition of hand-lettering and mechanical type, an emphasis on positive phrases and facts, and a light but warm desaturated color scheme. I chose a simplistic approach to the design and color scheme to refrain from overwhelming the viewer and focus on key positive facts. This product was photographed on a gray background to highlight the desaturated tones of the piece.