Jake Carter P2 Final Deliverables

The intent of my spatial experience was to take the viewer on a trip through the life of Charlie Parker by expression of sound. This is represented by the use of circular imagery that conveys musical notes as well as vibrant colors throughout the exhibit. Each room is dedicated to momentous events in his life, starting with his experience in Kansas City and New York. The viewer is transported through the bubbly, bright experience as he started gaining recognition as “Yard Bird” followed by his creation of Bebop. The final room contains news articles from Parker’s unfortunate death so early on in his life along with a wall that leaves the viewer with a quote that summarizes Parker’s legacy by showing his passion for music.

 Three words that describe the entire package of the experience are:
1. Multi-Layered
2. Informational
3. Vivid

Spatial Photographs 

Spatial Drawings 

Pamphlet

P1 Reveal - Jake Carter

For this project, my mission was to make a series of cereal boxes that demonstrated various design attributes. Given the parameters that we could only use a limited color palette in addition to text only and no graphics, was a challenge I was willing to accept. These designs needed to be unique to their given attribute in order to stand out, but also cohesive enough to be a part of a series. The attributes I chose were informational, energy, and comfort. 

1.) Informational
For the first box, I wanted it to convey all of the information provided in a neat and orderly fashion. To do that, I created a grid in which I placed various type elements in accordance to one another. This way, all of the text had the same amount of spacing needed to create a unified look. My goal here was to ensure that the consumer could easily identify what it was that was in the box and why they should choose Rice Krispies. The informational aspect is evident in the amount of information listed on the box, but the other way is by means of communicating effectively and clearly to the consumer that information which is just as vital. 

2.) Energy

My second box was designed in ordnance with energy. With that in mind, I wanted to ensure that this box conveyed that to the consumer in both an obvious and subtle way. The most clear way was through color palette I selected which consists of yellow, light green, and a dark teal. In addition to the color, I chose the text placement and treatment as another catalyst for conveying an energetic feel. By creating overlapping text which utilized an opacity, the viewer gets the sense that there are multiple pieces in play, some of which are happening at various times. One can get the sense of vibration and motion through the contrast of the roman and italic text along with the various opacity.  

3.) Comfort

Last, but not least is my third box which is meant to represent comfort.  The reason why I associate this box with comfort is that when first look at the box, it's very non-threatening. The white space acts a means to pull the viewer in and say, "I have nothing to hide." In addition to that, I used a lot of hand-lettering to relate to the consumer by showing that it's a humanistic product and not just one that comes from a factory. By emphasizing the human element, I hope that more people would be drawn to the design. 

All three boxes together