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| Left to right: refinement, confidence, energy |
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| Left to right: refinement, confidence, energy |
Refinement:
For this final piece, I
focused on a simplistic approach. During the design process, I moved from a cut
and scan method to purely computer. The handmade cut and scan method was not
able to provide the refinement I wanted to convey. Therefore, once on the
computer I placed each phrase, title and fact on the template with a
conscientious effort to use minimal space. In doing so, I created
order as well as refinement. The large color fields provide a clean,
polished look. The combination of white, yellow and blue adds richness—yellow
provides warmth, blue provides strength. I chose a combination of Archer and
Gill Sans for my fonts, both having very clean, refined letter-forms.
Confidence:
For this final piece, I
focused on a bold approach. During the design process, I used the cut and scan
method. I then moved on to use the computer and used a duotone effect to add
boldness through color. For colors, I chose red and orange—red provides
boldness and orange provides confidence. While placing the scanned cutouts on
the template, I combined straight and angled alignments aimed at creating a
strong, dynamic look. I chose a
combination of Clarendon and Snell for my fonts—Clarendon being thick and
curvilinear, Snell being well-established cursive letter-forms.
Energy:
For this final piece, I
focused on a dynamic approach. During the design process, I used a cut and scan
method. At first, the cereal box appeared too boring. Therefore, I moved on to
use the computer and added a duotone effect. I chose orange and blue—contrasting
colors that produce a lively affect. However, the cereal box still appeared too
boring. I then turned to repetition—instead of repeating with digital fonts
(Clarendon + Gill Sans), I decided to use my own hand lettering to overlap the
digital type. This effect proved to add the desired energy to the cereal box.
For my client, I propose Energy. It is my most
explored piece, and I believe the fun colors and energetic design best fits Rice Krispies.
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| Front & Back: Energy |
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| Alternate Energetic View |
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| Back details: Energy |
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| Bottom details: Energy |
Hi Hope! You really came a long way from last week – a lot of refinements like you showed us in your presentation today! You did a lot of explorations for your process and generated several non-computer options. I think you also ended up with three designs that clearly show a range of solutions and are different from each other. They show a range of hierarchies from the very traditional approach of your refinement box to the bolder and freer flowing confidence and energy designs. I think they do embody their chosen attributes, too. For me, the energy one creates most empathy to the content – it has such a fun and cheerful appearance. You did a good job photographing your designs, you show nice details and the colors look quite accurate to me. I love your overflowing cereal bowl picture! Nice work overall ☺
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