My final three final cereal boxes explore the expressive potential of typography through the themes order, energy, and comfort (back to front.) Each of these boxes conveys a different engaging graphic essence defined below.
This box exemplifies order. The communication of this attribute was accomplished through the clean and graphic quality of the lines, typography, and textured paper boxes. The type is set square and even inside each box and the paper texture is juxtaposed by the perfect edges of the squares. A black box was also added beneath the red boxes to give a sense of depth and organizational stacking to this piece. I chose to photograph this box on a black background so the white box would stand out and to further the message of order through the simplicity of the dominant colors, black and white.
This box exemplifies energy. The communication of this attribute was accomplished through a dynamic grid, overlapped text and elements, dynamic hierarchy, and bright and contrasting colors. I chose a simplistic design approach and color scheme to distract minimally from the form. This product was photographed on a pink background to highlight the fun and energetic aspects of the design.
This box exemplifies comfort. The communication of this attribute was accomplished through a the juxtaposition of hand-lettering and mechanical type, an emphasis on positive phrases and facts, and a light but warm desaturated color scheme. I chose a simplistic approach to the design and color scheme to refrain from overwhelming the viewer and focus on key positive facts. This product was photographed on a gray background to highlight the desaturated tones of the piece.
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