Kelly Reeve P2 Final

This spatial experience was based on the idea of Charlie Parker's performances in clubs, the sound of his BeBop Jazz, and his behind-the-scenes life tarnished with drugs, divorce, and alcohol.  When visitors first see the container they experience the up-beat energy of BeBop as well as a few hints at Charlie's personality through abstract typography, instruments, photographs and quotes. As visitors continue to the back, through the curtain, they are shocked by the horrible things that were kept "backstage" in Charlie's life.  The booklet that goes with the experience is designed in the style of a performance brochure. It reflects the up-beat style with typography and color and the shock with the last spread depicting his addictions and death. The promotions also reflect the energy with their continued variety of typographic styles. 

1. Energy

2. Shock

3. Variety

Spatial Scaled Drawings:

The Booklet:

The Promotion:

ISSUU:

Kelly Reeve P1 Finals

1. ENERGY (Yellow box) - The bright yellow and blue colors of this box create energy and serve to brighten a user's day. The cutouts and collage of letters on the box also create energy because of their contrasting differences and interesting patterns on each letterform. It takes a certain amount of energy for someone to read and comprehend the words on the box and what it is saying and therefore, the box itself expels energy and variation. 

2. REFINEMENT - (orange, green, blue box) This box is very clean cut and refined. It is completely computer generated which makes the design clear and understandable. The box is telling the user how refined it is and how refined the creation and goodness of Rice Krispies is. The clean color combination is a clear indication of refinement because of its gentle suggestion of an exciting day ahead. The lettering of the words "Rice Krispies" also indicates refinement because of its flow and alignment across the sides of the box. 

3. Presentation Box - CONFIDENCE (red, green, blue box) - The bold display of hand crafted lettering and the way it is placed on the box is an obvious indication of confidence. Letters that organic might generally not be that confident but because of the repetition and size variation of the words, they are very stable and sure, especially on a simple white background. The way the crafted words carry over to repeat in white on the back of the box also shows confidence in taking on a gray base color. The letters also creep across the corners to the back to show dominance.