Annica Anderson: P2 Final

In order to communicate the life of Charlie Parker, I created two distinct experiences: one practical and one poetic, each with the aim of teaching a viewer about Parker’s life. Throughout the poetic space, I incorporate themes of high and low notes, as well as feathers alluding to his nickname of “bird.” For the booklet, I incorporated avian imagery as well as photos of Parker himself. Keywords describing my design are: cool, intuitive, and contrasting.

Annica Anderson - P1

My goal for this project was to create a series of boxes that were cohesive enough to photograph nicely together and yet different enough to provide visual interest and a variety of design options. I created three different designs, each embodying a unique characteristic. The first relies on interdependence, the second is very informational, and the final box is full of energy.

I created a sense of interdependence on the first box by arranging the letterforms in a chaotic (yet uniquely ordered) arrangement. The placement of each letterforms depends on the placement of the glyphs around it, and each element on the box relies on the other elements to communicate most effectively. Additionally, there's the second level of interdependence between order and chaos.

My second design is very informational in the cleanly structured, ordered layout of text, which calmly invites the user to explore all sides of the box. On the back of the box, the body copy acts almost as an infographic, relaying important information about various aspects of the cereal.

My third and final piece was meant to convey energy, a sort of kinetic expression on several levels. I drew inspiration from the iconic "snap, crackle, & pop" sounds the cereal makes as you pour the milk in, and tried to create a similar energy in my design. The warm orange-y yellow dots are meant to represent the cereal, and the blue dots mimic the path of milk being poured into a bowl. I believe I created a sense of movement, energy, and ultimately visual interest in this design.

The three final boxes, front view.

The three final boxes, back view.

The final design proposal, full of kinetic energy.

Another view of the final proposal.

A close up of the interdependent design which highlights the chaotic relationships between the letterforms.

A close up of the informational box, highlighting the cost of a serving of cereal with milk.