Orthinology

The intent of the space experience was to walk the viewer through an spirit of Charlie Parkers life and the essence of Bebop’s creation by expressing his beginning, his impressive career, and finally his downfall. The print booklet acts as a related piece to the space and gives more biographical meaning and explanation to the symbolism used in the space itself. The three attributes I chose to fit this spacial experience are spirited, interpretive, and sequential. 

Demore´ Hoffman-Batey final boxes

From the list of attributes given to inspire the message and meaning of our cereal boxes, I chose to design my three boxes based on communicating energy, order, and refinement. I communicated these attributes using color, composition and type treatment. Throughout my designs I concentrated on creating contrast as well as communicating those chosen messages successfully. I did this by concentrating on organic vs structured, dark vs light, and color vs black and white. I learned a lot throughout this process of pushing my personal creative boundaries and what it means to take being a visual communicator to the next level.