From the list of attributes given to inspire the message and meaning of our cereal boxes, I chose to design my three boxes based on communicating energy, order, and refinement. I communicated these attributes using color, composition and type treatment. Throughout my designs I concentrated on creating contrast as well as communicating those chosen messages successfully. I did this by concentrating on organic vs structured, dark vs light, and color vs black and white. I learned a lot throughout this process of pushing my personal creative boundaries and what it means to take being a visual communicator to the next level.
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