Ornithology - Liz Hixon

Project Statement

This spatial exploration was designed to be an emotional experience for the viewer. Charlie Parker's life was an intriguing one: it was both happy and sad, exciting and tragic. This exhibit shows that as the viewer moves through the space. Upon entering, viewers are greeted with a smiling picture of Charlie Parker and the eye is quickly drawn to the theme of birds, flying and happily sitting on a wire, much like the notes of Charlie's saxophone floated on their staves. As the viewer rounds the corner to exit the museum, they are greeted with grey tones, which represent the sadness and tragedy associated with Parker's life, yet his smiling face is still seen as a memorial to the freedom he found in music and the legacy he left behind.

Spatial photographs

Outside walls

Elevation Drawings

Print Experience

ISSUU Document

Liz Hixon - P1 Final

Main Statement

I designed these three Rice Krispies boxes to communicate both the message of the cereal box itself as well as individual characteristics. Each box conveys a different characteristic that helps to present the message in a different manner. One design represents energy, one broadcasts confidence, and the final conveys comfort.

Design #1: Energy

This first design represents energy in the way that is a continuous design, all around the box, always moving forward, never stopping. It is a design that encourages people to interact and explore by picking up the box and turning it around to get the full design and to understand the full message. The front of the box presents positive facts about the cereal and the company, while the back of the box gives an “Get to know everyone's favorite breakfast buddies.”

Design #2: Confidence

This box demonstrates confidence through its bold use of cut type and the statement it makes without being immediately legible. In addition, with the uses of stylish lettering of the sort usually found in fashion magazines, it has a connotation of boldness and confidence in stepping into the world and making a brand new statement.

Proposed Design: Comfort

This third, proposed design is the box that I suggest communicates the message most effectively. It demonstrates comfort through its use of hand lettering, while at the same time giving a sense of fun with the continuing bar code design which wraps around the box. I believe this design is most effective and better than the other two because it communicates in an organized and legible manner, but also grabs your attention with a fun and bold statement, that also communicates a home-grown feel. “These simple grains provide a deliciously simple fun way to start the day.” This is the type of design that feels comfortable sitting on your kitchen table with the family gathered round, beginning their day together.