Nicole Strubing - P2 Final

S T A T E M E N T   O F   D E S I G N

This spatial exhibition was designed with the idea of evoking emotion in the viewer. Charlie Parker, better known as bird, lived an intense and contrasting life. His experiences, his thoughts were represented within the tree, while the room that contains it represents the exterior world, what is happening around him. The first room, roots, displays his happy, passionate, bright experience in the different cities, from Kansas City, Chicago to New York City. The second room, the tree's hollow, shows his struggles, his dark thoughts, his mess, while the outside world watched him crumble. The last room, is his gift to the world before "flying away". The branches of the trees filled with dancing leaves and jazz. My booklet was inspired by a vintage bird field guide to complement the ornithology exhibition.  

My words are alive, complex and ever-growing.  

S P A T I A L   P  H O T O G R A P H S

 

 

D R A W I N G S

 

 

B O O K L E T

 

Nicole Strubing: P1 Final

For this project I designed three different cereal boxes designs that communicate the attributes of Information, Energy and Confidence. I wanted to explore typography and tried to incorporate non-computer generated items to all of my boxes. They are experiments in color, materials, typographic form and message.

BOX 1: INFORMATIONAL

To represent Information, I chose a traditional chalkboard medium. Not only is it reminiscent of school and learning, but also it makes for an interesting and visually appealing cereal box. The main focus throughout the entire design is the information that explains what makes Rice Krispies so unique. There is a contrast between the more clean and spacious cover and top flap against the busy and compact back and sides. This box was completely hand generated.

BOX 2: ENERGY

For this box I decided to focus on the concept of the flow of energy. It is represented in the box through the shapes of the text, the way it revolves around the package, the organic and water-like movement of the ampersand and everything around it. The viewer’s eyes travel around the box and the different sides. The box can be seen and appreciated from different angles, including situating the box on its side to view the nutrition facts along with the rest of the information. This box was a mixture of hand generated and computer based elements, providing an intriguing contrast.

BOX 3: CONFIDENCE

I used letterpress to boldly represent confidence in the last box. The thickness of the letters along with the grainy texture adds to an imposing sensation. The name of the brand is not represented in the cover because it is loudly stating what makes Rice Krispies fun. I decided to incorporate red to make the box pop more and relate it to the original vintage Rice Krispies packaging. I incorporated overlapped text and a quirky typeface to add to make it daring and a little bit grungy. Simple details make the box more fun, such as the unique mixture of the bar code and the Kellogg’s logo.

PROPOSED DESIGN

After careful consideration, I chose box #3 to be my proposed design. It experiments with contrast and hierarchy in an interesting and different way. It communicates in a nontraditional manner while solving the proposed challenge. It embodies confidence therefore visualizing the quality it was supposed to represent. Overall, it is a fun and bold experience that users will enjoy.