Nikki Haskell | P1 Final

This project was focused on using typography in a design to portray expressive attributes. Before I focused on which connotation I wanted to communicate, exploration and trying alternative ways to create the type and content. Inspiration and feedback was also vital to the process. Seeing what other classmates have tried and ideas from other artists helped spark more creative ideas to attempt. In the end, with a variety of text, color and arrangement my three individual designs evoked: Refinement, Energy, & Confidence.

The Chosen One: Refinement is represented in this cereal box, with a focus of vertical lines and simplicity. Every piece seems as if it is in its place as it looks very clean cut. The start of the process of this design I wanted it to be extremely simple yet organic in a way. After the first mockup of the box I realized it would be interesting to design it as if you honestly could not tell the front from the back. It looks as if it was a misprint, something you would never find on a grocery shelf which was my intention. The color choice was to play off some of the organic feel to the box yet keep it focus on the black and white with only hints of color.

Energy was easily expressed with handwriting and the variation of scale. I challenged the hierarchy by flipping the text upside down besides the white kellogg logo that stands apart. The variation of the intensity and darkness of the type also gives it a vibrant visual 3-D feel. I kept the color palette minimal to keep the focus on the expressiveness of the letters on the front.

Confidence jumps out of the third box as the front feels as if it is coming out at you because of the angled approach on the typography. The boldness of the color scheme also shouts look at me, along with my choice to keep the text all caps. In the process I first took images of the text and barcode from angles to look as if it can not appear flat on the box. Eventually I decided distorting the text would also do the trick.

image evoking a mood.

elevation symbol/indicator...

remember that the symbol on your floor plan needs to look something like these... a circle with a triangle pointing to what your viewing in the elevation drawing. the number in the circle corresponds to the elevation drawing like these >here<

multi and single-view drawing...

this is more about architectural drawing...please know that your final delivered drawings do not need to be "free-hand" drawings as show in this pdf—but look >here< please.

model photography...

a printed background image "thrown" out of focus...adds realism and a bit of context.

plan and elevation drawing...

as promised. here is an example showning plan and corresponding elevation views...with and without guides. and, it's acceptable to use dropshadows where and when appropriate :-) for reference, the document size is 18 x 24 inches.

assessing [P1]

it's homework and it's due by end of this day. please critique a student buddy via a "comment" on this blog. who? the person that follows you in the sidebar of the blog that's who.

consider these points in your critique:

1. degree of exploration in "non-computer" form generation
2. range of solutions—diversity 
3. embraces the idea of alternative or non-traditional hierarchy
4. degree to which the visual design visualizes the attribute
5. empathy for the content. the text.
6. photographic quality—color balance, composition, cropping, focus, etc.
7. use of context in photographs

Sniez

Experimenting with type and its function on the surface of a Rice Krispies box I came up with the following three variations. 

Confidence: On this box the bold and simple type is large and high contrasting to show the reassurance in its subject

Energy: This box demonstrates energy by the elective feel of the three d text effect

Interdependence: By using cut paper and set type, this box has two major elects that rely on each other to make it a successful box.

Nicole Strubing: P1 Final

For this project I designed three different cereal boxes designs that communicate the attributes of Information, Energy and Confidence. I wanted to explore typography and tried to incorporate non-computer generated items to all of my boxes. They are experiments in color, materials, typographic form and message.

BOX 1: INFORMATIONAL

To represent Information, I chose a traditional chalkboard medium. Not only is it reminiscent of school and learning, but also it makes for an interesting and visually appealing cereal box. The main focus throughout the entire design is the information that explains what makes Rice Krispies so unique. There is a contrast between the more clean and spacious cover and top flap against the busy and compact back and sides. This box was completely hand generated.

BOX 2: ENERGY

For this box I decided to focus on the concept of the flow of energy. It is represented in the box through the shapes of the text, the way it revolves around the package, the organic and water-like movement of the ampersand and everything around it. The viewer’s eyes travel around the box and the different sides. The box can be seen and appreciated from different angles, including situating the box on its side to view the nutrition facts along with the rest of the information. This box was a mixture of hand generated and computer based elements, providing an intriguing contrast.

BOX 3: CONFIDENCE

I used letterpress to boldly represent confidence in the last box. The thickness of the letters along with the grainy texture adds to an imposing sensation. The name of the brand is not represented in the cover because it is loudly stating what makes Rice Krispies fun. I decided to incorporate red to make the box pop more and relate it to the original vintage Rice Krispies packaging. I incorporated overlapped text and a quirky typeface to add to make it daring and a little bit grungy. Simple details make the box more fun, such as the unique mixture of the bar code and the Kellogg’s logo.

PROPOSED DESIGN

After careful consideration, I chose box #3 to be my proposed design. It experiments with contrast and hierarchy in an interesting and different way. It communicates in a nontraditional manner while solving the proposed challenge. It embodies confidence therefore visualizing the quality it was supposed to represent. Overall, it is a fun and bold experience that users will enjoy.

ELLA GORE | FINAL BOXES

For my three boxes, I chose to exhibit order, comfort, and interdependence. Throughout the process, I experimented with medium, composition, and color in order to accomplish different things.

1) ORDER

To demonstrate order, I focused on creating a clean, simple design that would be easy to read and follow. I used black and white as I thought it best established a sense of structure. The use of the continuation of the lines in 'E' of RICE created a grid system that followed around the box.

2) COMFORT

For comfort, I decided to embroider typography and create a box out of it. This reminded me a lot of going to my grandmother's house as a child and helping her with her various sewing projects. I was reminded of the comfort and warmth of her household. I decided to show the backside of the fabric on the back of the box, because in a sense, I find it even more interesting than the front.

3) INTERDEPENDENCE (client proposal)

For the final box, and the one I would propose to a client, I stacked up letters from 'snap, crackle, & pop!' to create a pyramid running up to the top of the box. If one letter were to be removed, the entire pile would crumble. To me, this demonstrates interdependence more than anything else. I chose this one for the client, because I think it is the most interesting and readable of the three boxes.