Amelia Hernandez-Final Boxes

 This specific box is to represent order. The communication of this piece expresses order by the organization of information. The use of blue, black and white colors was to keep the box "krisp"and clean. Hierarchy is represented with the various sizes of text and also written in blue. I kept everything flushed left to keep unity throughout each side of the box. 

detailed abstract shot of box 1

 For my second box, I wanted to represent comfort. I used a subtle/under toned/ relaxing sage green and clean white hand lettering to give the box a "homey" feel. Keeping the box unified throughout was something I kept in mind. I wanted hand lettering on the front but I wanted to make it different from my other box by not using the RICE KRISPIES name only on the front so I pulled from the other information. Using hand lettering and a comfortable serif, with the addition of the calming sage green I feel this box represent comfort very nicely. 

detailed abstract shot of box 2

 For my third and final box, I believe it is pretty clear that this box represents energy. I used contrast between the red and the indigo to make the red very vibrant. I also used contrast with the hand lettering and typeface of choice. Behind the content is the barcode: which can be scanned at any angle on the box. Content of this box is highlighted between two bright red rectangle on either side of the box which guides the viewers eyes into the middle of the box. From every angle this box is bright, vibrant and exhumes energy. 

detailed shot of box 3

Grace Cantril P1 FINAL

My three boxes represent energy, interdependence, and comfort. Energy is found within the bright neon green and white colors, the use of arrows intertwined in the lettering, the business, and overall bouncy feel of the box. Interdependence is found in the turquoise box because one side is covered with words and the other side is the complete opposite with barely anything on it. Each side is dependent on the other to create a sense of balance within the six sides of the box. Finally, comfort is found in the warm orange and pink hues, the clean white space to breath and the motherly hugging of the letters to one another. This box is not overwhelming it is soothing to look at like a mother would comfort a child. One side flows to the next smoothly without abrupt edges. Each box has a unique feeling, but a sense of connection through the hand lettering. I attempted to make the boxes as fun and bright and clean as possible to stand out on a shelf for shoppers. I chose the energy box as the one I will show to my clients. It is eye catching and informational at the same time. I put it in the grass to represent energy because spring has sprung. It is budding and growing into new life similar to my spring green box. 

     

Henna Gaus P1 Final

My goal to this project was to make my cereal boxes have clear differences between them and use different mediums. Each design was to show a certain attribute and convey feeling.

My first design is completely computer based and evokes refinement. The elements are organized in a very orderly way and the colors are clean, soft and sophisticated.

The second cereal box promotes energy. It has hand-cut lettering, made out of paper towels. It brings a fun and playful touch to it. I used MetaPlus font for the text, as it has a nice and clean appearance to contrast the bulky man-made letters. All the text is overlapped, twisted and angled to bring out the playfulness and energy. I chose the yellow color to enhance the energy.

My last box is meant to display confidence. I find the Platelet font to be very unique, funky and bold, creating a confident feel. I printed the text and cut it in parts and took photos of it.  I like the overlapping elements and the 3-dimensional feeling they create; they really stand out on their own. I also think that pink is a confident color. I also choose this box as the proposed final design as it is fresh and interesting.

REFINEMENT

ENERGY

CONFIDENCE